Business + Technology

What can a ebusiness consultant do for your business?

• Business Development
• Strategic Web Presence
• ROI Marketing

Business Development

If you don’t know where you’re going, you’re never going to get there. More important than the business plan itself is the process of comprehensively thinking through all angles of the business, and identifying gaps in resources and strategy.

I can help you:

• Perform feasibility analysis to validate and enhance a business opportunity
• Understand your customer through market research & testing
• Develop meaningful proforma financial statements with a multi-year financial model
• Shape your strategic decisions with a competitive analysis
• Write a comprehensive business plan to align management to all aspects of the company’s growth plan. (Investors and lenders like them too!)
• Perform a pricing analysis as the essential first step toward profit maximization

Strategic Web Presence

The saying goes “you only have one chance at a first impression”, and a company’s web site is increasingly responsible for making that critical first impression. An effective use of online media requires a keen understanding of your audience, and a clear message directing their thoughts and actions. And once a effective message is created, it must be communicated within a system that effectively presents, promotes, and evolves.

I can help you:

• Create or advise on effective online communications
• Oversee professional and polished user-centric design
• Implement and integrate appropriate third-party technology solutions
• Specify requirements, and manage outsourcing of custom software programming
• Ensure best practices in security, performance, accessibility, and SEO
• Improve decision making on the appropriate use of technology and external service providers
• Online revenue enhancement through ecommerce, advertising, subscription, and data aggregation

ROI Marketing

In an increasingly competitive marketplace there’s more pressure than ever to quantify marketing results. As a result, a new management approach called ROI marketing is emerging to help businesses attain the highest possible return on marketing investment. ROI marketing helps business people better understand how and where to spend marketing budgets to achieve optimum returns.

I can help you:

• Increase free web site traffic through organic search enhancement (SEO)
• Turn on the traffic fire hose with profitable paid search campaigns
• Convert web site browsers into buyers with heuristic evaluation, user experience analysis and optimization and statistical conversion optimization techniques
• Control the flow of communication with integrated email marketing campaigns, and list acquisition

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