Monthly Archives: October 2009
Establishing Website Credibility
It is easy to take for granted how we subconsciously assess people for credibility every day. Think of your inner monologue when your phone rings and your caller ID identifies an unknown caller. You’re already on the defensive, and you … Continue reading
Posted in Branding, Conversion Optimization, Marketing, Web Development
Tagged conversion, credibility, reputation, Stanford University, trust, trustworthiness
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On-Page & Off-Page SEO Techniques
I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last … Continue reading
Posted in Branding, Marketing, Promotion, Strategy, Web Development
Tagged google, inbound traffic, Marketing, offpage, onpage, optimization, Promotion, relevance, seo, yahoo
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