By Simon on November 16, 2009
This is a short film (a fast paced preview of a larger effort) by MAYA Design created to put some perspective on the invisible but fast approaching challenges and opportunities in the pervasive computing age. For more information please visit: maya.com / practices / research
Really interested in the implications of a trillion-node world? Read [...]
Posted in Computer Science, Learning, Opportunity, Trends | Tagged pervasive computing, scaling, video
By Simon on October 30, 2009
It is easy to take for granted how we subconsciously assess people for credibility every day. Think of your inner monologue when your phone rings and your caller ID identifies an unknown caller. You’re already on the defensive, and you hear something like this:
“Good morning Sir, this is Troy from American Financial Partners in Boca [...]
Posted in Branding, Conversion Optimization, Marketing, Web Development | Tagged conversion, credibility, reputation, Stanford University, trust, trustworthiness
By Simon on October 9, 2009
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Since 2008 I have been working with author and film maker Kris Carr and her crew to help expand her personal and professional brand to the web, and to support her off-line publicity campaigns. I was initially contracted to help grow the business and worked with client to formulate a workable business model, and write [...]
Posted in Business Development, Personal Branding | Tagged Advertising, Business Development, Business Planning, Ecommerce, Google Ad MAnager, Google Analytics, google applications, Health, Nutrition, Web Development, wellness
By Simon on October 5, 2009
I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last year. The web site is simply not generating the leads it once did.
I saw that [...]
Posted in Branding, Marketing, Promotion, Strategy, Web Development | Tagged google, inbound traffic, Marketing, offpage, onpage, optimization, Promotion, relevance, seo, yahoo