By Simon on October 30, 2009
It is easy to take for granted how we subconsciously assess people for credibility every day. Think of your inner monologue when your phone rings and your caller ID identifies an unknown caller. You’re already on the defensive, and you hear something like this:
“Good morning Sir, this is Troy from American Financial Partners in Boca [...]
Posted in Branding, Conversion Optimization, Marketing, Web Development | Tagged conversion, credibility, reputation, Stanford University, trust, trustworthiness
By Simon on October 5, 2009
I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last year. The web site is simply not generating the leads it once did.
I saw that [...]
Posted in Branding, Marketing, Promotion, Strategy, Web Development | Tagged google, inbound traffic, Marketing, offpage, onpage, optimization, Promotion, relevance, seo, yahoo
By Simon on June 18, 2009
Have you ever wondered how Google determines pricing for Adwords advertisers?
They use a very clever pricing scheme that rewards advertisers financially for providing highly relevant ads for search users. The more relevant the ad (as measured by click-through rate) and the more relevant the landing page (I assume measured by time on site, or bounce [...]
Posted in Marketing | Tagged Ad Auction, Ad Rank, auction, google, pricing, quality score
