Category Archives: Marketing

Marketing is the process of developing and communicating value to your prospects and customers

Establishing Website Credibility

Posted on October 30, 2009 by Simon

It is easy to take for granted how we subconsciously assess people for credibility every day. Think of your inner monologue when your phone rings and your caller ID identifies an unknown caller. You’re already on the defensive, and you … Continue reading →

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On-Page & Off-Page SEO Techniques

Posted on October 5, 2009 by Simon

I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last … Continue reading →

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Google’s Brilliant Pricing Scheme

Posted on June 18, 2009 by Simon

Have you ever wondered how Google determines pricing for Adwords advertisers? They use a very clever pricing scheme that rewards advertisers financially for providing highly relevant ads for search users. The more relevant the ad (as measured by click-through rate) … Continue reading →

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