By Simon on October 30, 2009
It is easy to take for granted how we subconsciously assess people for credibility every day. Think of your inner monologue when your phone rings and your caller ID identifies an unknown caller. You’re already on the defensive, and you hear something like this:
“Good morning Sir, this is Troy from American Financial Partners in Boca [...]
Posted in Branding, Conversion Optimization, Marketing, Web Development | Tagged conversion, credibility, reputation, Stanford University, trust, trustworthiness
By Simon on October 5, 2009
I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last year. The web site is simply not generating the leads it once did.
I saw that [...]
Posted in Branding, Marketing, Promotion, Strategy, Web Development | Tagged google, inbound traffic, Marketing, offpage, onpage, optimization, Promotion, relevance, seo, yahoo
By Simon on September 13, 2009
Recently I was working on a blog post which, for some reason, failed to save. Instead, it generated the following error:
Nothing found for Wp-admin Post Php
The post was longer than average, so my first thoughts went to a PHP memory issue… but that rabbit hole did not bear fruit. After much searching, I narrowed the [...]
Posted in Tech Geek, Web Development | Tagged php, security, SQL injection, Web server, WordPress
By Simon on July 4, 2009
Lovin’ that Google Calendar
If you haven’t already, check out the Google Calendar. I use it every day within my organization for scheduling, but it is also very useful for quick public calendars such as this local Farmers’ Market Summer 2009 schedule.
The calendar below was, created, posted and published in less than an hour. It [...]
Posted in Food, Fun, Great Software, Health, Nutrition, Tech Geek, Web Development | Tagged farmers markets, google calendar, integration, local, mashup, Nutrition, SaaS, vegetables
By Simon on May 3, 2009
I stumbled across this series of instructional videos buried in the Themeforest web site. The presenter, Drew Douglas, does a great job of progressing through all pieces of WordPress in real time. If you have at least a cursory understanding of HTML, CSS, PHP, and PhotoShop this series will get you up and running [...]
Posted in Web Development | Tagged CSS, Photoshop, php, template, theme, tutorial, video, WordPress, XAMPP, XHTML