Tag Archives: google

On-Page & Off-Page SEO Techniques

Posted on October 5, 2009 by Simon

I recently started work for a client who has come to depend on his web site for 100% of new business. Whether it’s the economy, or increased competition, or other macro trends, his business is down about 25% from last … Continue reading →

Posted in Brand Strategy, Marketing, Promotion, Strategy, Web Development | Tagged , , , , , , , , , | 2 Comments

Google’s Brilliant Pricing Scheme

Posted on June 18, 2009 by Simon

Have you ever wondered how Google determines pricing for Adwords advertisers? They use a very clever pricing scheme that rewards advertisers financially for providing highly relevant ads for search users. The more relevant the ad (as measured by click-through rate) … Continue reading →

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